MiFID II - Target Market

Facts and figures

  • Industry: Financial institution
  • Purpose of project: Regulatory changes affecting processes and tools
  • Training method: Virtual classroom with Skype for Business
  • Target group: Client advisors in Switzerland and Germany
  • Language: German and English
  • Innobrain staff: Training experts
  • Client staff: Project team, subject matter experts

Project description

MiFID II became effective in January 2018 specifying and tightening the requirements towards the Target Market of a financial instrument. The Target Market defines if a financial instrument is suitable for a target group or not. This should prevent private investors from investing in products with a certain complexity and risk and as a consequence thereof not meeting their capabilities or needs.

The Target Market for financial instruments defines eight criteria. Based on the criteria definitions it is likely that private investors cannot invest into specific asset classes as they are in a negative Target Market of an instrument. The goal of the training measure was to give understanding to client advisors and client facing employees how the Target Market works and why the Target Market can lead to selling restrictions.

The training was developed as a one-hour session and carried out as virtual classroom training. 800 employees from three segments were trained. The training session was later recorded by Innobrain staff and uploaded to web servers in MP4 format to serve the purposes of refresher training for employees and training for new joiners.

With many years of experience and broad-based knowledge in the financial industry Innobrain is also a competent partner in the conduction of virtual classrooms in addition to professional recording and production of visual video and audio material.

Services

  • Methodic and didactic support in training material creation
  • Information exchange between Innobrain training experts and subject matter experts
  • Training material translation
  • Developing speaker notes for the training sessions and recordings
  • Training delivery
  • Professional video and audio material production in MP4 format
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